![]() So, it seems that the $499 price is Lily’s main (temporary) competitive advantage. ![]() The waterproof creates major restrictions such as significantly heavier, and reduced battery, so altogether it is not waterproof but it is a really good drone with up to 36 minutes (2×18 minutes) batteries, carrying case and 16GB memory with 2017 technology In response to this, Mota commented to DroningOn, that:įor Lily Next-Gen, we gathered a user survey between creating a waterproof or less cost and most majority of users chose less expensive. Think of videos of people wakeboarding, surfing, and kayaking. So, yes technically the next-gen Lily drone is a lot better than the original, but it will be interesting to see how important the waterproof and floating capabilities were in the customer’s purchase decisions. People saw this as a big safety feature, as well as a way to get drone footage of themselves doing watersports. Is the new Lily really better? A little research online indicates that a big reason for the success of the old Lily was the fact that it was waterproof and that it would float. So it is clearly a step up from the old one, isn’t it? Well, that is the million dollar question. So it is clearly a step up from the old one, isn’t it? And some other features such as two external batteries, less flight time (18 minutes instead of 20 minutes), One-Touch, Smart Hover, geofencing, Quick Charge and EIS (electronic image stabilization). It has a very different design with folding arms (GoPro Karma anyone?). It is also significantly lighter than the original. The new Lily sports better optics: 4k 60fps, 120fps slo-mo 720p and a 13 MP sensor. The final retail price will be $799 and it should be shipping before the end of this month. The Mota group has relaunched the Next-Gen Lily drone as Camera, Drone. Now the Lily drone is coming back to life. Mota, a drone company, based in San Jose bought Lily’s branding rights, including the trademark and the list of customers for $300,000. LR Acquisition acquired all of Lily’s patents, technology know-how and around 70 prototypes of the Lily drone for $450,000. Obviously launching a drone company and delivering a high-tech product to consumers is no simple task. Fast forward to June 2017, when the company got successfully auctioned off for $750,000. Racing against a clock of ever-diminishing funds. They said that they’ve spent the past year: Lily’s co-founders Antoine and Henry sent out a letter “ The Adventure Comes to an End“, announcing that they will shut down the company. Then in the beginning of 2017 things came to an abrupt end. The Lily was an instant success, totaling a massive $34 million dollars in pre-sales from around 60,000 customers as well as a $15 million in private funding. Back in 2015, the Lily was launched on Kickstarter as the world’s first, waterproof, ultraportable, throw-and-shoot camera, that would provide professional cinematic video footage. First a little background on the Lily drone. ![]()
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